SDK to offer in-app ads with 'full screen rich-media Flash formats'
The relationship brings full-screen ads to Tapjoy's mobile mediation platform and allows it to deliver ads from multiple networks, while choosing those that provide the highest CPM.
iPhone developers will be able to incorporate Greystripe’s ads along with the banner ads already available through Tapjoy’s SDK.
Lee Linden, co-founder of Tapjoy, said: “Tapjoy is excited to improve and broaden our service by offering a full-screen ad option to our users. It’s even better that Greystripe provides a unique, rich-media format. We believe this will increase publisher revenue far beyond what is currently available.”
Greystripe CEO Michael Chang said: “When done transparently, mediation companies offer developers a great way to maximize their revenue and control over the advertisements within their applications. We’re excited to be working with Tapjoy to widen our base of developers."
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