Will highlight apps to consumers to improve distribution and monetisation.
Mobile app/advertising monetisation network, Tapjoy, launched the $5 million 'Tapjoy Asia Fund' in May, a pot designed to support Android and iOS development across the continent.
True to its word, Tapjoy has partnered with app developer CocoaChina, and China-based Android app store Gfan to produce the 'incentivised freemium zone'.
The zone itself will be built into Gfan. It will highlight new freemium apps to consumers in a bid to give developers better monetisation from their apps on the back of the increased distribution and exposure.
Mihir Shah, CEO of Tapjoy, said: "This is a very important milestone for Tapjoy's strategic growth in China. Through our partnerships with CocoaChina and Gfan, Tapjoy will be uniquely positioned to provide a stronger user experience while offering advertisers and developers access to Tapjoy’s extensive user network."
It's not just Chinese apps that will benefit from the launch though, Tapjoy’s global mobile value exchange platform will ensure all of its subscribers will be included.