300 sites to go live in November.
The new NFC network adds to Clear Channel’s current 'PLAY' services, which offer interactive campaigns based around QR codes, wi-fi, Bluetooth enablers, SMS, MMS and AR.
Australia's Tapit will now collaborate with it to launch an island-wide network of 6-sheet, 12-sheet and media portal panels at bus shelters.
People will simply need to tap on any one of the ads to receive music, videos, apps, brochures, etc. directly to their phone.
Clear Channel will share a content development model with Tapit and other providers so that advertisers can create campaigns and then mine actionable consumer data such as number of users, response rates, etc.
Adam Butterworth, CEO of Clear Channel Singapore, said: "This is a massive opportunity for us and what we believe will be a step change for Out-Of-Home.
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"For the first time, Advertisers can combine the traditional power of the Out-Of-Home medium with real activation and engagement on a broad scale, driven by the technology device of the 21st Century – the mobile phone."
Last month Tapit completed a similar deal with JCDecaux in Australia.
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