talkbackThames stays with MIT for mobile interactivity

The X Factor, Britain’s Got Talent, The Apprentice and Family Fortunes powered by MIG subsidiary

Mobile Interactive Technology (MIT) has renewed its contract with talkbackTHAMES digital to power mobile interactive services for its TV shows.
 
MIT’s MIDAS platform will deliver a variety of interactivity including competitions, feedback services and mobile billing content services.

2010 marks the fifth year MIT and talkbackTHAMES digital have been working together.
 
Robert Marsh, Head of talkbackTHAMES digital, said, “The interactive elements of our brands are vital and we’re glad to be working with MIT through 2010. The success of our online initiatives, including the award-winning The X Factor, relies on having great partners like MIT.”
 
Rob Weisz, commercial director at MIT, said “It’s great to be building on our existing relationship with talkbackTHAMES digital and to be in a position to work closely with them over the coming year to investigate new revenue streams and implement new interactive services.”