Share almost doubles in the space of six months.
The new Adfonic Global AdMetrics Report shows that tablet advertising is on the rise, accounting for nine per cent of total ad impressions in Q2 2012 to reach 14 per cent in Q4 – the equivalent of almost one in seven click-throughs.
The number of brands requesting tablet ads rose by 40 per cent over Christmas, with the Kindle Fire HD almost doubling its share of Android ad requests.
The figures come from more than 100 billion monthly impressions, with the iOS share two per cent lower than leading Android at the end of 2012. That said, Apple devices experience a higher click-through rate (CTR) across tablets and phones than Android.
Victor Malachard, Adfonic’s CEO and co-founder, said: "Major tech brands such as Google, Samsung, Amazon, Apple and Microsoft are jostling for supremacy in the tablet space, with significant devices launched in the run-up to Christmas.
"We know that tablets perform well for advertisers and publishers alike so a combination of more devices, with superior advertising performance, can only be good news for mobile advertising in 2013."