Kindle Fire accounted for highest tablet growth in December.
As tablets rise in popularity, millions were handed out as presents for Christmas 2011 and mobile advertiser Jumptap says its tablet network traffic rose by 229 per cent on Boxing Day.
Additionally, there was a 263 per cent traffic increase on January 2nd 2012 as users gave their new devices a test drive.
Amazon's Kindle Fire accounted for the highest growth in December with ten per cent of the market share, which was up to 30 per cent by the end of the year, according to the report.
The Fire's achievement is plausible following our report that six million Fires may have been sold since the November launch.
While the battle between Android and iOS waged on, Android's share rose by 21 per cent from the December 2010 to reach 59 per cent, while Apple fell by seven per but tripled in overall traffic on the Jumptap network.
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Paran Johar, chief marketing officer, Jumptap, said: "Mobile is quickly becoming the primary access point of the internet. Advertisers have seen this movie before with PC based digital advertising and are allocating mobile budgets that are larger and larger.
"The surge in tablet adoption rates and rise in mobile subscribers support the expectations that mobile will eventually outpace online.”
Further results show that the ad market for apps and mobile web are both growing at a similar rate, with no indication of stopping.
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