Genuinely unlimited, with no fair usage restrictions on voice calls, text messages and internet.
This move by T-Mobile is the latest twist in the story of UK operators and their attiude to data usage.
In 2010, they turned their backs on 'all you can eat' data price plans as growing numbers of consumers hammered the networks by downloading and streaming content via their phones.
A countrywide 500MB data restriction was enforced across the board as T-Mobile, O2, Orange and Vodafone joined the movement to control consumption, ease network congestion and reverse falling mobile web profits.
However, 3UK stood its ground with 'The One Plan', which provides users with 2,000 minutes, 5,000 texts and unlimited data and now it seems T-Mobile wants a slice of the action with the forthcoming launch of 'The Full Monty' package.
T-Mobile's 24-month plan will allow consumers to receive unlimited calls, text messages and perhaps most interestingly unlimited mobile data, all without a fair usage policy in place.
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Tethering will also be included in the package, which will enable customers to use their phone's mobile internet as a source for browsing or streaming via tablets and laptops.
The rollout will begin on Wednesday, February 1st and tariffs will be priced between £36 to £61 per month depending on the exact price plan and phone the users opts for.
Ben Fritsch, head of propositions, T-Mobile UK, said: "Over the past two years, we've seen a rise in mobile internet use of over 250 per cent, which reflects the consumer trend of being 'always on' wherever they are. However, consumers also still want to retain a more personal level of communication by calling or sending a text.
"The Full Monty has been designed for customers who want the peace of mind that there are absolutely no limits placed on their allowances, whilst also knowing they're getting market leading value for money. We believe our Pay Monthly portfolio offers plans to suit anyone's needs, all at accessible prices - and we're really proud to be the first to offer a plan like The Full Monty in the UK."
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