Eighty per cent cut indicates just how exorbitant previous price points were.From July 1st T-Mobile will slash the cost of internet access from a handset or laptop mobile broadband connection while roaming in the EU from £7.50 per megabyte to just £1.50.
The reduction comes in the same week EU commissioner Viviane Reding railed against the cost of data roaming in Europe and off the back of GSMA research that showed European data roaming traffic had jumped by 75 per cent.
The fact that T-Mobile can lop 80 per cent off its data charges and presumably still make money indicates that current rates were exorbitantly high.
T-Mobile says the reduction has become possible because of the 'growing maturity' of the mobile data market.
T-Mobile UK chief executive Jim Hyde said: “We’ve been working hard to drive efficiencies in our business in order to pass these savings on to our customers in a number of ways. These latest measures will allow our customers the confidence to use the internet and make calls as they would at home. This is no longer the domain of the prolific business user."
In addition T-Mobile is reducing the charge for sending a texts within Europe by 38 per cent and will also make voice calls and messaging more affordable by introducing Euro Holiday Boosters for both PAYG and pay-monthly customers.