Whoopi Goldberg (remember her?) features in the "largest product launch in T-Mobile history".
TechCrunch reports on the campaign for the Android myTouch, which will start running across all mainstream US media today.
Joining Whoopi in the line-up of star endorsees (who are probably wholly unfamiliar if you don't live in the US) are LA Lakers coach Phil Jackson and bikes-related TV presenter Jesse James.
The myTouch is made by HTC and is virtually the same as the Magic offered by Vodafone, with a 3.2 inch touchscreen and 3.2 megapixel camera. T-Mobile USA is offering it for $199.
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