Strengthens its messaging business for emerging markets.
iseemedia is a Canadian-based developer of mobile email and content delivery platforms, and its strong presence in India was clearly of particular strategic importance to Synchronica.
Indeed, the acquisition brings Synchronica’s total addressable market to 853 million subscribers worldwide.
Iseemedia’s flagship “iseedocs” product uses streaming to reduce network bandwidth consumption by as much as 90 per cent when downloading Email attachments. It will now be integrated into the next version of Synchronica Mobile Gateway, which provides push email and synchronization, IM and social networking, regardless of handset type.
Synchronica’s products are currently in use by 40 operators worldwide.
“This acquisition adds 180 million end users to Synchronica’s addressable market worldwide and brings us that much closer to breaking the magical one-billion barrier,” said Carsten Brinkschulte, Synchronica CEO.
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“In these high-growth, high-churn emerging markets, the further strengthened Synchronica can continue to help operators differentiate themselves and reduce churn with an advanced, bandwidth-efficient, messaging platform that supports any phone.”
