Foundation's Horizon project aims to help developers make, market, and distribute apps.
It's a clear attempt to hti back at the strides made by Apple, Google and RIM - and open the market for Symbian users beyond those catered for by Nokia Ovi.
Indeed, Symbian Horizon will be partnering with Ovi Store for S60 devices, Samsung's application store, AT&T's MEdia Mall, and others.
The programme will assist with application certification, language translations and marketing programmes. It's hoped that Horizon will alert US developers to the potential of Symbian - which has never achieved any significant penetration stateside. The Symbian OS has 49.3 per cent of the worldwide market for the first quarter of 2009.
"Our goal is to encourage robust application development, increase revenue and application diversity in mobile stores, and improve the consumer experience," said Lee Williams, executive director of the Symbian Foundation.
Symbian Horizon is currently in preview mode, but committed companies include National Public Radio, Ustream, The Guardian, and Wine.com.
The programme is expected to be taken out of beta in October, and developers can register for it on the Symbian Foundation's Web site.
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