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Survey reveals iPad UK usage stats

Stuart Dredge
Survey reveals iPad UK usage stats

Apple's tablet is getting plenty of usage.

A survey by Cooper Murphy Webb has shed more light on how Brits are using their iPads.

15% say they use Apple's tablet for more than 20 hours a week, while 28% say 10-20 hours, and 24% say 5-10 hours. However, 17% are using it for less than two hours a week.

The survey also reveals that for many users, iPad is more a home device than a mobile device.

27% never leave their home with their iPad, while 35% take it out rarely, and 22% sometimes. Only 11% say they mostly take their iPad with them when going out, and just 5% say they always have it to hand.

More stats? 24% of respondents said they use iPad as their primary entertainment device - ahead of mobile phones (22%) and TV (19%) but behind the laptop/computer (33%).

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31% said that iPad is now their preferred method of reading newspapers and magazines, compared to 24% who said print. For e-books, it's closer, with 41% saying their preferred method of reading books is iPad, and 36% saying print.

Finally, 37% of iPad owners said that the device is now their preferred device for gaming, compared to 35% who said a games console.

Tags: apple