Yes, it was commissioned by a location-based ad firm - how did you guess?
New research from Harris Interactive claims that 27% of adults are at least somewhat interested in receiving mobile alerts about nearby shopping discounts.
The survey was commissioned by a location-based advertising company, 1020 Placecast, which offers technology to do just that.
That means 73% of adults aren't interested at all, which isn't a huge boost for the traditional 'walk past a shop and get a voucher on your phone' theories of location-based advertising – theories which were given a renewed kicking at last week's LBS-themed Mobile Monday event in London.
However, Harris' survey found that 18-34 year-olds are more receptive to the idea of location-based shopping ads, with 42% saying they are at least somewhat interested. In both cases, the question specified that such ads would be opt-in.
Harris also asked what kind of outlets people wanted to get these alerts from. Of those who were interested, 53% said restaurants, 42% said movie and event tickets, and 39% answered 'weather'. Which we assume means 'Need an umbrella?' ads during a downpour.
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