UK-based publisher picks up mobile game rights for talent show phenomenon.
FremantleMedia Enterprises has granted Player X-owned Studio X rights to publish mobile games based on the NBC TV show America's Got Talent.The exclusive agreement, which applies to the US and Canada only, effectively gives Studio X a rolling start, with the first game already available from operator decks.
The game is being supported by an integrated marketing campaign across both countries.
Player X already works with FME in Europe and has published mobile games based on five of its game shows, including Family Fortunes, The Price Is Right, Sale of the Century and Blockbusters.
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