Ad Infuse and Strongbow have teamed up to buy Flirtomatic users a free pint.
The partners are targeting the 700,000 users of social network Flirtomatic’s with banner ads that offer them the opportunity to give friends and prospective flirts a virtual pint of Strongbow. The virtual pint appears in their flirtee’s “flirtogram” inbox and clicks through to a mobile internet site – bowtime.mobi – where they can register to receive a free pint mobile voucher, along with details of the nearest pubs where it can be redeemed.It is the first time that a brand has used a UK mobile social network’s gift-giving capabilities. The campaign is part of Strongbow’s new mobile-based ‘Bowtime’ CRM programme.
Stephen Upstone, MD of Ad Infuse Europe, said: “We’ve also been delivering innovative, targeted, multi-format advertising through Flirtomatic for several months, so the campaign for Strongbow was a natural fit for us. The Strongbow campaign is a great example of how the unique aspects of the handset – ubiquity, personalisation and mobility – can be used as the centrepiece for a wider creative campaign.”
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