Partnership uses 'AI, psychology and semantic technologies' to make split-second decisions about what content to display at every impression.
StrikeAd is one of the few firms in the mobile ad space to represent advertisers and brands. Its technology platform, StrikeAd Fusion, promises better ROI by using technologies such as Real Time Bidding (RTB) and location-based targeting.
The information we got from StrikeAd and Cognitive Match about this deal was written in the worst kind of tech-babble, but we think that it further improves StrikeAd's ability to offer advertisers more fruitful real-time ad display.
Cognitive Match's speciality is 'Dynamic Creative Optimisation' (DCO), which uses advanced tech to create hundreds of data points to make the ads that appear with each page click more relevant.
StrikeAd will now incorporate DCO to increase engagement, reach and overall RoI.
Alex Rahaman, CEO of StrikeAd: "This partnership is one of the first of its kind in the industry, and is going to dramatically change the way the mobile ad market develops.
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"Using our platform, combined with Cognitive Match's learning engine designed to deliver creatives that visually inspire the individual to action, advertisers will be able to see the effectiveness of their mobile ad campaigns, all in real-time."
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