UK demand side ad specialist hires Asia Pac MD for its new Singapore hub.
StrikeAd's platform helps media agencies manage mobile campaigns from multiple advertisers. They get a dashboard through which to buy best performing inventory and filter their activity to improve sales leads.
The firm is certainly on the up, having recently raised $500,000 and launched a New York office.
Now it's upping its Asia presence. It has appointed Carl Costa as MD to direct ops across Asia Pac, Australia and New Zealand – and to hire a team to help.
Costa previously worked for Enpocket and was a founding member of 24MAS.
He said: "We are in the prime position to help educate the market in AsiaPac on the benefits of using a mobile DSP with real-time bidding capabilities, and we’re building a local team ready to deliver this effectively to the market. Our DSP platform is second-to-none, and we are excited to break into this rapidly growing market."