Deal gives StrikeAds advertiser clients immediate access to Smaato's 70+ ad networks and 40,000+ developers.
StrikeAd is one of the few firms in the mobile ad space to represent advertisers and brands. Its technology platform, StrikeAd Fusion, promises better ROI by using technologies such as Real Time Bidding (RTB) and location-based targeting.
This deal adds significant inventory to the StrikeAd offer, given that Smaato is an aggregator that promises access to multiple networks in 230 countries.
The two firms have pledged to focus particularly on expanding the adoption of real time bidding, which gives brands access to all impressions in an exchange, and then execute campaigns against the right target audience.
In a traditional ad network, advertisers are assigned a pre-determined set of impressions, and have to hope the best leads are among them.
StrikeAd built RTB into its platform in August.
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Alex Rahaman, CEO of StrikeAd, said: “Brands and agencies now know that mobile is essential to how they engage with consumers. As a result, we see a surge in demand for more intelligent and targeted access to high quality ad inventory.
"With Smaato’s extensive range of RTB enabled inventory, we can now provide even more control and choice over where ads are targeted so that brands can optimize their advertising for better ROI and consumer engagement."
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