SFR has hired Streamezzo to provide the infrastructure for the Vodafone live! 2.0 portal.
The new version of Vodafone Live! offers improved interactivity, a more intuitive interface and simplified access to content.The overall aim is to replicate the UI of PC operating systems. Users can watch TV, download and listen to music, read news, access chat and blog services, download games and offer personal customisation.
“The entire mobile industry continues to wrestle with competing standards or a lack of standards, and the subscriber bears the brunt of the pain from these issues,” said Pierre-Emmanuel Struyven, CMO for Streamezzo.
“Our goal is to eliminate these inconsistencies with an end-to-end software suite that brings PC-like functionality and simplicity to the mobile phone in such as way that the technical issues and complexities are completely transparent to the user.”
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