Accessories giant PDP is set to publish its first video game following the acquisition of In2Games last year.
The firm will release Squeeballs Party on DS, Wii and iPhone this Christmas, with other versions due in 2010.
And the company is throwing its marketing muscle behind the title with a huge TV campaign, and is even looking into developing accessories, toys and a TV show.
“We think Squeeballs is the best motion party game to date on Wii,” said PDP’s VP of software development and publishing Harry Holmwood. “Needless to say it will be one of the most heavily promoted this Christmas.”
Story originally published on MCV
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