Speculation begins ahead of global press conference next week.
Spotify says it will unveil a 'new direction' at the event, and the blogosphere is feverishly debating what this could be. And top of the list is...
Movies.
That would be very exciting. But it's equally possible that the announcement could be based on an iPad app, a new UI or maybe a new partnership of some kind (gigs? social network?).
Whatever, the launch will give Spotify that chance to present some positive developments after a few weeks under the cosh for its pay-out rates.
That culminated in the withdrawal of 200 indie labels last week.
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Spotify has 10m users, of which 2m re paying users.
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