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Spotify presses play on free mobile radio service

Zen Terrelonge
Spotify presses play on free mobile radio service

But it will only be available to US iOS users at launch.

Spotify's music streaming service is only accessable for cross-platform use on desktops, mobile and other connected devices for a premium $9.99 monthly subscription.

However, the firm plans to launch a free radio service to existing iOS-powered Spotify apps in the US, as well as a standalone player.

This will take a firm swing at rival platform Pandora, which has two-thirds of its users accessing their accounts via mobiles.

The new venture will enable users to listen to random playback for artists of a similar nature – in the same way they would do on Spotify radio via PC – but they will be flooded with audio ads in exchange, an attempt to encourage subscriptions.

Charlie Hellman, Spotify's vice president of product, said: "We found those that use radio are really some of the most highly engaged users of Spotify. They stay longer and are more likely to upgrade."

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Tags: streaming , Apps , spotify , iPhone

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