New 21 BlackJack Party game is play-for-fun only, but could link to tournaments.
Spin3 is one of the giants of the mobile gambling scene in Java and browser-based play.
It can't launch full gambling products in iPhone, but sees this play-for-fun option as a means to build a big user base, which it can link to its rich back-end for prize based play.
In this sense, 21 BlackJack Party is Spin3’s first step into the D2C market after years of B2B focus. The app is a Blackjack game that tracks the players’ skill level and uploads their scores to a live scoreboard.
The scoreboard introduces a competitive element to the game by enabling players to track their progress against other users at their level.
Players will be able to check the scoreboard online and will be notified whenever anyone enters or exits their level.
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Matti Zinder, Head of Spin3, said, “The decision to launch Blackjack on this new channel arose from the explosion in the apps market. Companies such as Zynga have made the transition to the applications market with its Texas Hold ‘em game and it’s been a huge success.
“By utilising our back office and CRM tools, I think we’ve developed a game that can match or surpass Zynga’s success.” Spin3 says 21 BlackJack Party application will also be available on the Android Market shortly.
