LottoSpin winners can draw and collect winnings on over 2,000 mobile phones.
The idea is to let federal and state lottery providers in regulated markets extend their gaming offerings. In the US the service is being run on a state-by-state basis through a strategic partnership with Pulse Interactive.
LottoSpin uses mobile, online and land-based point of sale channels supported by a back-office system with customisable analysis and performance reporting, transaction processing and a 24/7 customer support centre.
Matti Zinder, head of Spin3, said: “Lotteries have to work harder than ever before to compete for players and profits. Interactive lottery services represent the greatest opportunity for the lottery industry, with people becoming more connected than ever before.
"The extension of traditional lottery services to interactive platforms with LottoSpin offers an exciting new revenue stream and enables operators to reach a much broader audience of players.
The supported phones are iPhone, BlackBerry and Android. Real-time location-based transaction approval ensures that no tickets are purchased outside local regulated jurisdictions.
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