In the second of three articles looking at the future of mobile ads, ME reports from a specially convened roundtable...
Mobile advertising is certainly here. But is it over-hyped? Well, Coca-Cola reckons it could eventually be spending as much as 50 per cent of its ad budget on mobile - equivalent to $11 billion.It's just one of the issues discussed at a roundtable convened by mobile social networking specialist Miyowa and chaired by Mobile Entertainment magazine.
To read the views of execs from the GSMA, Orange, CapGemini and others, click here.
For Part One of our mobile advertising special feature, click here.
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