Yes, you read that right...
You have to feel for Sony Ericsson. The week its high-concept marketing campaign for its Satio and Aino handsets goes live, the Satio is pulled from shelves due to software issues.
Even so, the handset maker has launched the campaign, called Spark Something. And it's just a little bit quirky.
It's all based around a secret warehouse with a grid of space hoppers waiting to be inflated. Every time someone tweets the hashtag #pumpt on Twitter, a bit more air gets blown into one of them.
Meanwhile, users are being asked to suggest what Sony Ericsson should do with the space hoppers - the best ideas will be carried out, filmed and posted online.
Sony Ericsson says that a YouTube video kicking off the campaign has already been watched more than 800,000 times on YouTube, while users have created more than 180,000 virtual space hoppers on its website.
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More details can be found on the Hopper Invasion website. Here's hoping those Satio bugs get ironed out in time to capitalise on the campaign.
