Sony Ericsson is prepping a slew of content for its upcoming sponsorship of the MTV Europe Music Awards.
The partnership will be executed across 18 markets in Europe and will include a newly created user-voted Award category, ‘New Sounds of Europe’.A dedicated EMA WAP site (wap.mtvema.com) will feature a New Sounds of Europe section, including a voting application, exclusive competitions, a range of free mobile content and an exclusive EMA mobile game.
The WAP offering will be available in 18 regional variations and 13 languages.
Sony Ericsson will also be promoting its Walkman range of handsets across EMA TV and online channels in the lead-up to the event, which takes place in Munich on November 1st.
In 2006, the EMAs broadcast to a potential worldwide audience of more than 1.4 billion people in 179 countries.
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