Will pre-install NeoReader barcode scanning app globally during 1H 2010.
The NeoReader transforms camera phones into mobile barcode scanners. It reads all standard 1D and 2D barcode symbologies – QR, Data Matrix, Aztec, UPC and EAN.
By capturing 2D barcodes via the phone’s camera, users avoid typing in long URLs and navigating cumbersome mobile menus.
Iain McCready, CEO of NeoMedia Technologies said, “The marketplace is ready for 2D barcodes – retailers and brands are already experimenting with them, and the technology has long been validated.
"The challenge is in creating a scalable pool of mobile users capable of scanning barcodes. This partnership with Sony Ericsson will make mobile barcode scanning a simple, out-of-the-box experience for consumers.”
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