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Sony Ericsson’s Pocket TV returns

Tim Green
Sony Ericsson’s Pocket TV returns

Shot for mobile show will be streamed via YouTube and a dedicated MSN video hub.

The new series follows the first run for the show, which SE claims gathered three million views.

It all starts on April 13th, with episodes shown via four weekly segments, each three to four minutes in length. The new series will include a combination of music and entertainment programme content.

There'll be interviews and acoustic sets with Florence and the Machine, Tinchy Stryder, Chipmunk and others.

It's all part and parcel of Sony Ericsson's ongoing positioning as a youth and music brand. Now, if they can just start selling handsets again...

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Tags: Video , tv , sony ericsson , pocket tv