The official handset maker puts together some official content.
Extra Man services will be accessible either at the 2010 FIFA World Cup itself, through the campaign website or directly through Sony Ericsson handsets.
The centrepiece will be the launch in 2010 of a football app that the company says will provide fans with access to videos from the World Cup qualifiers and friendly games in the lead up to the tournament, in addition to the usual mix of news and results.
Various social networking sites will be integrated in the handset too, which Sony Ericsson says it will release more details on 'in due course'.
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