International 'Smile Hunt' underway in effort to push Cyber-shot cameraphones.
Sony Ericsson is recruiting an army of snappers to attend and document various celebrity-laden events using its range of cameraphones.
The company is initially running local competitions to find a handful of photographers from each of the 44 participating territories.
Anyone who thinks they could be a Sony Ericsson Smile Hunter must first apply online at www.sonyericsson.com/smilehunter.
A shortlist will be selected before a panel of local judges decide who makes it through to the final experience.
Once selected, Sony Ericsson Smile Hunters will be given ‘Smile Hunting Kits’ containing a Cyber-shot C510 or C905 Plus phone, gig tickets, VIP passes to exclusive events, festival tickets and club night access.
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