Handset maker teams with Carphone Warehouse to launch MOBO edition of the W910i Walkman.
Sony Ericsson will offer a special edition of its W910i Walkman handset as part of its support for this year's Music of Black Origin (MOBO) awards.The device - available in the UK exclusively from Carphone Warehouse in the run-up to Christmas - will come bundled with MOBO content.
Sony Ericsson says it's planning a national advertising, promotion and point-of-sale campaign using MOBO branding.
David Hilton, head of marketing at Sony Ericsson UK & Ireland, said: “We’ve been heavily involved in the music industry since we launched our first Walkman handset back in 2005. The MOBO Awards Show is a fantastic property for us to align our market leading handsets with and we are confident that, with The Carphone Warehouse support, we can make the W910i a ‘must have’ stocking filler this Christmas.”
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