New deal with WIN will see more localised music content added to handset maker's portal.
WIN subsidiary PocketGroup is to feed indie label content into Sony Ericsson's Play NowArena store front.The deal will see localised content rolled out across the Swedish, Norwegian, Danish and FInnish PlayNow Arena portals.
WIN will also source indie label content for other countries and Sony Ericsson continues the rollout of its content offering later this year and into 2009.
PlayNow Arena already offer more than a million DRM-free tracks from Sony BMG, Warner Music and EMI.
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