Ad firm becomes exclusive partner for IM aggregator in France.
eBuddy incorporates IM networks including AIM, Facebook Chat, Google Talk, Hyves, ICQ, MySpace, Windows Live Messenger and Yahoo! Messenger.
It currently serves over 2 billion mobile ads globally every month – with nearly 100 million in France alone.
Sofialys will leverage its direct ad sales capacity and its online marketplace ADITIC to maximize revenues directly from the eBuddy inventory in France.
The two companies are also set to collaborate within additional international markets and regions where the ADITIC advertising network is strong.
“This partnership is further testament to ADITIC’s growing force and reputation, on both domestic and international markets,” said Julien Oudart, VP Sales and Marketing at Sofialys.
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“eBuddy represents the perfect partner and enables us to leverage the growing popularity of instant messaging services and extend our ever-expanding ad network to new and as yet untapped markets.”
