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SocialCode: Facebook mobile ads have higher click throughs than PCs

Zen Terrelonge
SocialCode: Facebook mobile ads have higher click throughs than PCs

Mobile CTR is equivalent to 0.79 per cent, compared to 0.327 per cent on desktop-only ads.

In February, Facebook admitted it had no idea how to monetise its mobile platform, and a month later it announced its Twitter-like 'Sponsored Stories' mobile ad strategy, which was launched last month.

Now, the firm's advertising API partner, SocialCode, claims Facebook mobile ads have more click-throughs than its desktop counterparts, according to AdAge.

The data covered seven million impressions on the network, with 242,000 mobile feed impressions receiving 1,911 clicks.

It's isn't a mind-blowing figure, but the mobile CTR is more than twice that of desktop-only ads, with the average across both platforms reaching 0.148 per cent.

Addie Conner, chief innovation officer, SocialCode, said: "If you can make it an ad that users don't hate, it's actually extremely monetisable."

She claims that the newsfeed is useful tool for ads because users will already be searching through the feed before discovering an ad.

Twitter recently said that its mobile revs sometimes outstrip desktop revs.

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Tags: facebook , twitter , Market Data

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