Wants to give brands the means to create word-of-mouth buzz using online 'storytelling'.
Adeye offers social and mobile strategies for agencies, brands and advertisers, while Storyz is a marketing service that lets friends tell multimedia-rich stories online and while mobile.
These can include celebrity look-a-like competitions with photos taken on phones, to personal anecdotes about life experiences involving travel or lifestyle brands.
“Storyz is a perfect fit for our existing suite of offerings,” said Tommy Jensen, CEO at Adeye. “The team at Storyz has developed a world-class social messaging platform and we are delighted to be making this strategic acquisition that will give our clients even greater choices in their mobile strategies.”
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