Check-ins mixed with challenges has been a formula for growth so far.
It might not have the profile of Foursquare or Facebook Places, but social location startup SCVNGR has nevertheless signed up its one millionth user.
The service launched its first apps in May last year, and has signed up a succession of partners to create branded challenges around its check-ins, getting people to earn rewards at specific locations.
SCVNGR's user base is still some way behind Foursquare's, with nearly seven million people registered for the latter. However, as VentureBeat points out, as recently as April last year, Foursquare had only just passed the one million milestone itself.
SCVNR recently announced a new $15 million funding round, led by European VC firm Balderton Capital.
Advertisement
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!