Never mind IM, text is still growing – over 6.9 trillion texts were sent last year.
New stats from Portio Research say SMS revenue in 2010 stood at $114.6 billion and is forecast to grow at a CAGR of 6.8 per cent to reach hit $159 billion by 2015.
There's no doubt that much-discussed threat posed by e-mail, social media messaging and IM is having an effect on SMS. But it's only slowing growth. The bald facts are that text activity continues to expand - as do revenues.
Much of this is down to the enthusiasm of new users in emerging markets. With close to a 40 per cent contribution to worldwide SMS revenue in 2010, the Asia Pacific region continued to generate the largest regional share of SMS revenue worldwide.
Overall, the worldwide mobile messaging market was worth $179.2 billion in 2010, and will rise to $209.8 billion in 2011, and $334.7 billion by the end of 2015.
SMS's contribution was 63.9 per cent, followed by MMS with 18.1 per cent, e-mail with 14.2 per cent mobile IM with 3.8 per cent.
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Elsewhere in the report, Portio states that at the end of 2010, total worldwide mobile subscribers stood at nearly 5.3 billion.
This subscriber base is projected to grow at a CAGR of 6.9 per cent between 2010 and 2015, and is expected to reach nearly 7.4 billion by the end of 2015.
