Builds ad element into Alcatel-Lucent toolkit.
Smaato says the new bundle can simplify and reduce the cost of application development. It believes the collaboration is introducing a revenue sharing model that eliminates upfront costs for developers, and extends reach.
Alcatel-Lucent’s API bundle collectively includes: SMS, advertising, location, virtual goods, credit card and billing. It says it's targeting the 14+ million developers worldwide, specifically in advertising and virtual goods.
"We welcome the pioneering social API initiative of Alcatel-Lucent to provide more upside for developers to reach better monetization through mobile advertising and added targeting value, such as location," said Ragnar Kruse, CEO of Smaato.
“We are proud our SOMA mobile advertising platform supporting Android and iPhone is already implemented to help mobile publishers maximize their impact on mobile audiences through value added services.”
The bundled API offering is part of a larger push by Alcatel-Lucent to give developers the ability to use the service provider network as a development platform in the same way they currently build applications for mobile devices and the web.
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