And it's giving a free Apple iPad to new signed up publishers during MWC.
The mobile ad 'optimiser' has a new SDK for its SOMA platform, which serves 35 mobile ad networks worldwide. It's been enhanced with a free analytics and reporting dashboard to visualise usage data and keep track of advertising revenues.
There's also more targeting data, better forecasting tools and media buying features.
To coincide with the news, Smaato confirmed its 35th ad network partner for the SOMA platform: New York-based adsmobi.
Advertisement





















