Smaato and Enough Software have joined forces to let Java developers embed ads into mobile apps.
The partnership bundles Smaato’s with J2ME Polish, the mobile application development platform for java marketed by Enough Software. J2ME Polish is the de-facto standard for java developers worldwide. The toolkit has already been downloaded over 600,000 times and is licensed by Nokia, Motorola, Mozilla and others.The new strategic alliance allows J2ME Polish developers to enrich their mobile apps automatically with advertising, without the need to change the source code of their apps. They can even be provided for free, when ad revenues are shared.
Smaato’s platform SOMA delivers advertising across all leading mobile operating systems, including JAVA, Symbian, Windows Mobile and Palm OS, as well as on mobile web pages. Its is partnering with ad-sales networks worldwide to provide access to inventory.
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