Germany's 'global ad optimiser' confirms Madvertise as new partner.
Smaato claims the deal cements its status as the largest advertising network in the industry. The firm started building its SOMA (Smaato Open Mobile Advertising) platform in Europe but then extended the number of partners internationally, including expansion into Asia with partners in India, Singapore, Philippines, Malaysia and Japan.
“We see this new partnership with Madvertise to be a great added value to our secret sauce in being able to deliver the most far reaching services globally - with relevant, local mobile advertising for our publishers,” said Ragnar Kruse, CEO of Smaato.
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