Skyrockit bags Virgin Mobile USA and Boost deals

Will manage 'audio assets' for two US pre-paid operators.

Skyrockit has been appointed to act as the interface between the carriers and all major labels, indies, aggregators and publishers.

It will also do the heavy lifting, managing the back-end system for catalog assets and the client-side look-and-feel for subscribers’ phones.

“We believe the pendulum is swinging back to the side of the carriers. We have been faithfully servicing the music and entertainment needs of carriers for a decade, and are thrilled to be putting our expertise to work with Virgin Mobile and Boost Mobile, through this new arrangement,” said Jon Vlassopulos, CEO of skyrockit.

“There is so much more to be done to engage consumers on mobile platforms through music and entertainment, and we believe our roadmap of new products and services for carriers such as Sprint will create new opportunities for brands and customers alike.”

Interesting, as it takes Skyrockit back to its roots. Before reinventing itself as the sexy app and marketing agency behind ROMPLR and the Zippo Lighter app, skyrockit was known as Moderati – the ringtone provider to Sprint and others.