Teams with Mobcast to power skoob (read it backwards).
The service will allow customers to pay on-bill or with credit card, and Mobcast has created a suite of dedicated apps to enhance the browsing, purchasing and reading experience for book lovers.
These are free to download and available for iPad, iPhone, Android mobile and tablets.
Goh Seow Eng, SingTel's chief of digital home, said: "The Singapore market has long been overlooked by e-book services from abroad. With the launch of skoob, Singapore readers finally have a service that offers local books and caters specifcally to their tastes and needs.
It also provides local publishers and writers with a powerful digital platform that allows them to reach a wider audience."
Mobcast CEO Tony Lynch said: Mobcast is in a position to maximise the digital book revolution for Singtel and are very pleased our “Any book, Anywhere” platform, combined with our experience will contribute to establishing them in this market.
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“By preloading and marketing the “Any book, Anywhere” bookshop application on every device they sell, Singtel will have an advantage over the competition.”
SingTel is planning to launch skoob across all its 25 operating countries in Asia, where it has 383 million mobile customers.
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