SinglePoint says its SingleBrand Ad Marketplace is the first real-time SMS and MMS market for TV shows.
Advertisers and brands running ad campaigns on network TV shows can easily browse Singlepoint's service for available inventory, buy ads, submit creative and monitor campaign results, all via the Web. The Marketplace presents an onscreen inventory of scheduled mobile messaging campaigns by each TV show.Meanwhile SinglePoint's targeting technology offers aggregated viewer data that allows further targeting by demographic, geographic, behavioral, and psychographic criteria. Time and location-sensitive campaigns are also possible.
Advertisers simply login to the Web-based system, make their selections and upload them to the publisher in real-time for viewing and approval. Once approved, the advertisements are queued for serving into the scheduled campaigns. As the ad campaigns are running, advertisers and publishers can both view real-time performance metrics.
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