Who knew social location was something for youngsters? Oh.
New research from Forrester tells you something you may have guessed already: 0% of social location app users are 65 and older.
In fact, only 5% are aged 54-64, and 9% aged 44-53. The lion's share of checking in is being done by 18-29 year-olds (44%) and 30-43 year=olds (42%).
Just to be clear: 44% of 18-29 year-olds aren't using social location - 44% of social location users are aged 18-29.
Meanwhile, Forrester says the average age of social location users is 32, and only 22% of them are female. But they have a higher than average annual household income, and are more likely to have a college degree or higher.
Forrester says the stats shouldn't put all brands off running social location campaigns, though.
Article continues belowAdvertisement
"With the current uptake of these services, most organization have to realize that they can't run location-based campaigns and expect to reach a large audience," writes analyst Reineke Reitsma on the Forrester blog.
"However, cutting-edge, male-targeted companies can test LBSNs now. Gaming or consumer electronics companies are good examples of companies that should start experimenting with LBSNs now."
