Powered by Men Without Pants (that's pants in the American sense, thankfully).
Music recognition service Shazam is set to get a big boost in the US, courtesy of a new co-marketing campaign with clothing brand Dockers.
The latter will debut an ad called Men Without Pants during the Superbowl later this month, featuring a song called, ahem, 'I Wear No Pants'. Meaning trousers, of course.
Viewers will be invited to tag the track using the Shazam app on their phones. When they do, they'll be taken to a branded Dockers page where they can buy the track and enter a contest to win some new kit.
AT&T customers without the app will be able to text PANTS to a dedicated shortcode to get it.
"With the Shazam technology, we are inviting consumers to dig deeper into our brand and our products with the touch of a button," says Dockers' brand president Jim Calhoun.
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Shazam currently has more than 50 million users globally.
