Next stop: megabucks exit?
Shazam has announced that it has passed 100 million users - a target it previously aimed to break by the end of this year.
25 million users have signed up in the last six months, although it's important to note that the 100 million figure relates to people who have used Shazam in the ten years since it launched - rather than 100 million active users right now.
Even so, it's a helluva milestone for the company, which this year has broadened out beyond music to allow users to tag TV shows and adverts.
"Shazam’s growing popularity and ubiquity has established our leadership position as the best way for consumers across the globe to discover, engage with and share new content via their mobile phones," says CEO Andrew Fisher.
It's notable that Shazam now describes itself as a 'mobile discovery company' in its press releases, rather than 'music discovery' - reflecting its wider focus.
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So, 100 million users on, what next? Shazam is backed by VC firms Kleiner Perkins Caufield and Byers, Acacia Capital and DN Capital. Like any VC-funded startup, an exit strategy must be in mind.
Could Shazam spark the next bidding war between Apple and Google? Become the latest big-bucks mobile entertainment IPO? 2011 promises to be a fascinating year for the company.
