iPhone music discovery app donating 20% of its price to fight AIDS.
Music discovery service Shazam has launched a new premium iPhone app called (Shazam) RED, which is the same as its recently-launched Shazam Encore, but with 20% of the purchase price going to charity.
Specifically, the money will go to charity (RED), which fights AIDS, Tuberculosis and Malaria in the developing world. The app costs $4.99, meaning that nearly a dollar from each sale will go to the charity.
"(RED) enables consumers to positively impact the lives of those living with AIDS in Africa through their purchases of products and we are incredibly honoured to be the first mobile app company to partner with them," says Shazam CEO Andrew Fisher.
"Music is core to our brand, and (Shazam) RED will be another great way for music fans to make a real impact on the lives of those living with HIV in Africa," says (RED)'s EMEA CEO Seb Bishop.
Hats off to Shazam, and here's hoping more mobile apps follow in their footsteps.
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