A series of features on how enterprises are embracing apps – by making utility products for consumers and enabling 'bring your own device' for employees.
Yes, ME is preparing another themed month to follow out successful look at cross platform development tools in April.
We're offering a selection of sponsorship opportunities around this spotlight.
To get your brand in front of a highly targeted readership, contact katy.phillips@intentmedia.co.uk or call 01992 535647.
Market watchers and regular ME readers will recognise that the smartphone, tablet and app revolution has done more than transform consumer habits. It's also affecting enterprises.
As a result, many organisations are building apps around ticketing, information and m-commerce that help consumers buy into their services more intuitively.
And then there's the 'bring your own device' (BYOD) trend.
Here, enterprises are responding to the fact that employees are using their own devices for work tasks, by creating apps designed for use on them – for things like stock control, reporting, account management.
These changes have created a vibrant new market sector comprising app developers, cloud services firms, security specialists and others.
In September, ME will investigate developers in a special feature month dedicated to 'the enterprise and the app'.
We'll be looking at the issues surrounding utility apps and BYOD enterprise apps, including market data, case studies, company profiles and interviews.
If you'd like to get involved, contact tim.green@intentmedia.co.uk
Advertisement
